Privacy Policy — Hederlig Pte Ltd

Last updated: 31 October 2026

This Privacy Policy explains how Hederlig Pte Ltd (“Hederlig”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal data when you use our websites, games, and apps (together, the “Services”), including Roader and other Hederlig mobile games, and our studio site at hederlig.com.

We process personal data in line with Singapore’s Personal Data Protection Act 2012 (PDPA) and other laws that apply to us.

Controller: Hederlig Pte Ltd (UEN 201835213D), 180A Bencoolen Street #09-02, Singapore 189647.

1. What this policy covers

This policy applies to:

Free-to-play Android (and, where published, other platform) games such as Roader
Optional in-app purchases (for example remove ads)
Optional Google Play Games sign-in
Advertising through Google AdMob (and related Google advertising services)
Our public studio website and support email channels

It does not cover third-party websites, stores, or services that we do not control (for example the Google Play Store itself), except as described where those parties process data for features you use inside our apps.

2. Information we collect

2.1 Information you provide

Support or privacy emails you send us (name/handle if you give one, email address, message content)
Optional account-linked identifiers when you choose to sign in with Google Play Games (for example player ID / display name as provided by Google for that feature)

We do not ask you to create a separate Hederlig password account for Roader.

2.2 Information collected automatically in our games

Depending on the game, platform permissions, and your choices, we or our service providers may process:

Device and app information (device model, OS version, app version, language, time zone)
Advertising identifiers (for example Google Advertising ID), subject to your device/settings and consent where required
Approximate location derived from IP address (not precise GPS unless a future feature asks and you agree)
Gameplay and diagnostics (crash logs, performance metrics, session length, feature usage)
Purchase status for optional IAPs (for example whether ads have been removed), as confirmed by the platform billing system — we do not receive your full payment card details

2.3 Advertising (AdMob)

If ads are shown, Google AdMob and related Google services may collect and use advertising identifiers, IP address, and interaction data to deliver and measure ads, including personalised ads where permitted. Their practices are described in Google’s Privacy Policy and AdMob / advertising documentation. You can limit ad personalisation in your device settings (for example Google settings → Ads) and, where shown, via in-ad or consent prompts.

If you buy a remove-ads (or similar) IAP, we stop serving ads in that app install/account as implemented for that product; historical ad data already processed by Google remains subject to Google’s policies.

2.4 Google Play Games sign-in (optional)

If you sign in with Google Play Games, Google provides us with identifiers needed for sign-in, cloud saves, achievements, or leaderboards as enabled in that game. Google’s processing is governed by Google’s terms and privacy policy. You can disconnect or manage Play Games from your Google account / Play Games settings.

2.5 Studio website

On hederlig.com we may process standard server logs (IP address, user agent, pages requested, timestamps) needed to operate and secure the site. We do not use the studio site to run a marketing cookie wall for Roader.

3. How we use personal data

We use personal data to:

Provide, operate, update, and secure the Services
Enable optional sign-in, cloud progress, achievements, or leaderboards
Show ads or honour a remove-ads purchase
Diagnose crashes and improve gameplay and performance
Respond to support and privacy requests
Comply with law, enforce our terms, and protect users, Hederlig, and the public

Under the PDPA we rely on consent, contractual necessity (providing the Service you requested), or legitimate interests that do not override your rights (for example security and product improvement), as applicable.

4. Sharing and third parties

We do not sell your personal data.

We may share data with:

Party	Role
Hosting and infrastructure providers	Serving websites and backend services
Professional advisers	Legal or accounting where needed
Authorities	Where required by law

These parties process data under their own terms where they are independent controllers (especially Google for Play and ads), or as our processors where they only act on our instructions.

5. International transfers

Servers and providers (including Google) may process data outside Singapore. Where we transfer personal data abroad, we take steps consistent with the PDPA (for example appropriate contracts or relying on providers’ compliant transfer mechanisms).

6. Retention

We keep personal data only as long as needed for the purposes above, including support history, legal retention, and security, then delete or anonymise it. Platform-held data (Play Games profile, purchase records, advertising identifiers) may also be retained by Google under its own policies until you delete or reset it on their side.

7. Your choices and PDPA rights

You may:

Use Roader without Google Play Games sign-in (progress may stay device-local)
Limit ad personalisation in device / Google settings
Purchase remove-ads where offered
Request access to or correction of personal data we hold
Withdraw consent where processing is consent-based (this may limit features)
Request account / data deletion for data we control (see section 8)

8. Account and data deletion (apps)

Roader does not require a separate Hederlig login. To delete data associated with your use of a Hederlig app:

1. In-app / device: Clear the app’s data or uninstall the app (removes local data on that device).

2. Google Play Games: Remove the game’s access or delete Play Games data via your Google / Play Games settings if you signed in.

3. Request to us: Email privacy@hederlig.com (or support@hederlig.com) from a contact we can reasonably associate with the request, state the app name (e.g. Roader), and ask for deletion of personal data we hold. We will delete or anonymise data under our control within a reasonable period, except where we must retain it for legal reasons.

Uninstalling the app does not automatically delete data held by Google (ads, Play, billing). Use Google’s tools for that, or ask us and we will explain what we can delete versus what you must request from Google.

9. Children

Our games are intended for a general audience and are not directed at children where prohibited. We do not knowingly collect personal data from children in breach of applicable law. If you believe a child has provided personal data to us inappropriately, contact privacy@hederlig.com and we will take appropriate steps.

(Age ratings and store questionnaires for each title are set per store listing; parents should use platform parental controls.)

10. Contact

Privacy / data protection

Email: privacy@hederlig.com

Player support

Email: support@hederlig.com

Postal

Hederlig Pte Ltd

180A Bencoolen Street #09-02

Singapore 189647

11. Changes

We may update this Privacy Policy from time to time. The current version will be posted at https://hederlig.com/privacy with a revised “Last updated” date. Continued use of the Services after a change means you should review the updated policy.